Tue, 03 Oct 2023

As a business owner or marketer, you understand the importance of getting the word out about your products or services. One way to do this is through press releases, which can be distributed through various channels, including PRWire360. However, not all press releases are created equal. In fact, many of them fall flat because they focus on overdone topics that don't grab the attention of journalists or readers. Here are three topics you should avoid if you want your press release to stand out.

  1. Company Milestones

It's natural to be proud of your company's achievements, but journalists aren't interested in every milestone you hit. Press releases announcing a company's anniversary, a new office location, or a new product launch without context or unique angle will likely be ignored. Instead, focus on how these milestones benefit your customers or the industry. For example, if you're launching a new product, highlight how it solves a common problem in your industry or is more innovative than your competitors' offerings.

  1. Awards and Accolades

While winning an award or receiving recognition is an achievement worth celebrating, it's not necessarily newsworthy. Press releases that announce an award without providing additional information or insights waste time for journalists. If you want to use an award or accolade as the basis for your press release, focus on the story behind it. For example, highlight how your company worked hard to achieve this recognition or how the award is a testament to your commitment to quality.

  1. Executive Appointments

When a company hires a new executive, it's natural to want to share the news. However, press releases that announce a new hire without providing any context or insights are not newsworthy. Instead, focus on why this executive is a valuable addition to your team. Highlight their experience, skills, and how they will help your company achieve its goals.


Avoid these overdone topics if you want your press release to stand out. Instead, focus on providing your audience with unique insights, perspectives, and relevant stories. When crafting your press release, put yourself in the shoes of a journalist and ask yourself if the information you're sharing is truly newsworthy. Doing so will increase your chances of getting your story picked up by media outlets and reaching a wider audience. And, when it's time to distribute your press release, consider using a service like PRWire360 to help get your message in front of the right people.

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